As a "filmmaker," (in quotes because hardly anyone works in film anymore), I was asked to speak with this group for an hour before they left for their tour about my own perspective as a media professional working in what is essentially a company town.
When this opportunity was offered to me, I was intrigued with the challenge of talking about the media industry, what I do for a living (create non-fiction/documentary work), and all of the changes that are taking place in my industry - in particular, social media.
I like to describe visual social media (i.e. YouTube) as a "third platform" beyond that of television and motion pictures. For those new to the concept, it helps to place this new form of communication in a historical context as the natural evolution of a form of visual expression. I also expressed my belief that this form of communication might eventually provide huge new opportunities for an entirely new breed of entrepreneur.
I told them about the community aspect of social media - the idea of followers/subscribers, and the like, and the various forms of expression from blogging to podcasting to YouTube-style vlogging. I spoke of the emerging media literacy being as important as literacy itself proved for the development of civilization. I spoke of the growing army of citizen journalists, and told them how Social Media Journey's own Andy Gunton became, in effect, a media outlet of his own after the recent Hastings pier fire.
I introduced them to the great simplicity of Flip (and Flip-like) cameras, and the fact that this is a form of expression that is practiced by people of all ages (of course, I mentioned YouTube's Geriatric1927).
The group was fascinated, and very much engaged. We probably could have gone on for another two hours. They were intrigued with the possibilities, particularly in regard to cameras like the Flip, and excitedly shared ideas with me after the discussion about how they could use this technology.
Talks like these leave me wildly optimistic about the future of social media. We're still at the very dawn of this era...